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WD-12721 - USA (New York) - GLOBAL - Website Redesign, Water Quality Portal and Brand Refresh Services Using WordPress CMS - Deadline October 13,2024

Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID: WD-12721

Non-Profit Organization (Foundation) located in New York; USA based organization looking for expert vendor for website redesign, water quality portal and brand refresh services using WordPress CMS.

[*] Budget: Looking for Proposal

[*] Scope of Service:

Vendor needs to provide website redesign, water quality portal and brand refresh services.
● Assess brand strategy and positioning built around key campaigns and development efforts. Provide messaging recommendations
● Identify key user personas
● Conduct discovery interviews with key Riverkeeper staff and stakeholders to ensure website achieves cohesive organizational goals
● Conduct a content audit and establish a new information architecture that supports the goals of the organization with an optimal user journey
● Build wireframes for the entire site
● 3-4 design options for homepage and most common landing pages
● Provide CMS recommendations(s) [the current site is built on WordPress] taking into account integration of Edge for donations, emails, action alerts.
● Page templates incorporated into the content management system, manageable by both technical and non-technical staff. Note: pages must accommodate embedded videos
● Microsites / landing pages for marketing campaigns, which support our environmental and advocacy campaigns
● Redesign of Action Alert page and function in agency
● Secure contact forms
● SEO-optimized copywriting and editorial support
● Build/code the site
● Redirection of all existing content from the current site to the new one
● Handle technical aspects of website launch
● Recommendations for ongoing development/technical support
● Serves as an ambassador of our brand, and conveys a cohesive and compelling organizational identity while clearly conveying discrete aspects of our efforts
● Engages and welcomes visitors with attractive visual content, intuitive navigation, and cogent messaging
- Brand refresh:
● Update the logo, maintaining the current design concept
● Logo lockup in full color, knockout, and black delivered in png, ai, and jpg formats
● Reimagine color palate with a focus on the secondary palate, which is currently overly similar to the primary palate and includes no low saturation hues
● Recommendations for tagline content and its presence in logo lockup
● Review and update Riverkeeper brand/style guidelines
● Creation of password-protected online portal for brand/style guidelines and downloads of assets

[*] Eligibility:

Global (World-wide)

[*] Work Performance:

Performance of the work will be Offsite. Vendor needs to carry work in their office location.

[*] Proposal Submission:

Response can be submitted digitally via Email or Online.

Expiry Date : Sunday, 13 October, 2024

Category : Web Design and Development, Global , Remote , Offshore, Graphics and Animation, Social Media, Internet Marketing and SEO

Country : USA

State : New York

Cost to Download This RFP Document : $ 4

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