Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID: WD-12680

Government Authority located in Massachusetts; USA based organization looking for expert vendor for web and creative design services.

[*] Budget: Looking for Proposal

[*] Scope of Service:

(1) Vendor needs to provide web and creative design services.
- A partner for evolving and expanding its capabilities related to web, print, digital design, and community engagement as well as social media content, video, and animation, while ensuring accessibility for individuals with various disabilities.
- to expand capacity in UI/UX, animation, graphic design, and marketing to improve its communications with the public. Through this partnership, the Communications Office aims to enhance comprehension of the varied and, at times, complicated information the City distributes to the public
- Provide assistance in expanding citywide marketing strategies to leverage communication best practices, citywide comprehensive campaigns and branding, and innovations in the marketing field.
- To leverage technology, design, and interactive materials to create engaging and impactful content for our community. We are looking to partner with an agency that shares our desire to provide top-shelf storytelling and detail-oriented designs through a tightly project-managed production process.
● Web Design and Development:
■ UI/UX Design
■ Frontend Development
■ Backend Development/Sitecore Development
● Interactive and Data Visualization
○ Static data visualization and infographics
○ Interactive data visualization for inclusion in websites and other online properties using D3.js or equivalent
○ Integration of interactive content into existing properties and apps
● Social Media
○ Static Social Media Content
■ Create post templates monthly sized for different social media platforms for both stand alone initiatives and social media campaigns using City branding
○ Dynamic Social Media Content
■ Create short animation videos and GIFS for key initiatives and programs
● Video Production, Animation, and Post Production
○ Communicate key programs and initiatives through easy-to-comprehend animations that can be embedded on websites or used on social media
○ Creative direction
○ Scriptwriting
○ Storyboard creation
○ Original illustrations and motion design
○ Create 60 - 90 second videos on various City initiatives
○ Create videos using stock footage with voiceovers
● Branding
○ Develop various department and program-specific/initiative branding
■ Logo design
■ Mini brand guideline
■ Engage various stakeholders and departments as necessary
○ Create easy-to-use guided design templates (PPT, inDesign, Photoshop, Illustrator) for city staff members to create professional-looking presentations & designs
● Community Engagement
○ Strategize the use of online tools and IRL (“In real life”) engagements to build community around key City of Cambridge priorities
○ Activate resident participation and leadership on at least one community-based initiative
○ Reward or gamify participation
○ Convene leaders digitally to maintain feedback, leadership, and momentum
(2) All questions must be submitted no later than September 20, 2023.

[*] Eligibility:

Onshore (USA Organizations Only)

[*] Work Performance:

Performance of the work will be Offsite. Vendor needs to carry work in their office location.

[*] Proposal Submission:

Response can be submitted digitally via Email or Online.

Expiry Date : Thursday, 28 September, 2023

Question Answer Deadline : Wednesday, 20 September, 2023

Category : Web Design and Development, Marketing and Branding, Social Media, Internet Marketing and SEO

Country : USA

State : Massachusetts

RFP Expired

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