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WD-12652 - USA (Alabama) - Outdoor Recreation Website and Comprehensive Marketing Campaign Services - Deadline September 13,2023

Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID: WD-12652

Government Authority located in Alabama; USA based organization looking for expert vendor for outdoor recreation website and comprehensive marketing campaign services.

[*] Budget: Looking for Proposal

[*] Scope of Service:

(1) Vendor needs to provide outdoor recreation website and comprehensive marketing campaign services.
- Develop an Outdoor Recreation website and comprehensive marketing campaign.
- Align the outdoor recreation website with Innovate state’s overall strategic communications strategy, brand messaging and supporting marketing assets
- Develop and execute a comprehensive, long-term outdoor recreation marketing plan and supporting assets for the state that align with the outdoor recreation council’s recommendations.
- Ensure the outdoor recreation marketing campaign takes into account branding, messaging and advertising considerations that support the overall strategic communications strategy of Innovate state.
- Build-out on WordPress site or similar product that takes in account user experience, social engagement, data integration and ease of navigation through a user-centric design.
▪ Increase Innovate Alabama brand visibility and online awareness.
▪ Ensure that the design, coding and layout of website is professional, visually appealing and aligns with Innovate state’s broad and more specific Outdoor Recreation’s brand identities (site architecture, content strategy, interactive/visual elements, etc.).
▪ Copywrite and copyedit with Innovate state’s brand voice with oversight from the public relations agency of record
▪ Integrate search engine optimization.
▪ Incorporate user interface and user experience best practices.
▪ Coordinate brand-aligned video, photography for site use.
▪ Support ongoing day-to-day website maintenance and management
▪ Build out a detailed one-year marketing strategy outlining goals, target audiences, messaging, positioning and campaign timeline with deadlines.
▪ Produce campaign priority visuals, including banners, templates, animations and promotional materials to utilize through events, the outdoor recreation website, Innovate state social media channels, outdoor recreation partners’ marketing platforms and more.
▪ Create compelling foundational messaging and brand-aligned templates to share content following marketing plan launch, including talking points, ad copy, social media posts, marketing merchandise and outdoor recreation partners’ supporting materials.
▪ Design campaign-specific branding elements that align and complement existing Innovate Alabama brand guidelines.
▪ Develop an integrated marketing campaign content calendar outlining the distribution of materials across various platforms and channels

[*] Eligibility:

Onshore (USA Organization Only);

[*] Work Performance:

Performance of the work will be Offsite. Vendor needs to carry work in their office location.

Expiry Date : Wednesday, 13 September, 2023

Category : Web Design and Development, Marketing and Branding

Country : USA

State : Alabama

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