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WD-12629 - USA (Tennessee) - Website Development and Public Health Promotion and Awareness Campaign Service - Deadline September 19,2023

Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID: WD-12629

Government Authority located in Tennessee; USA based organization looking for expert vendor for website development and public health promotion and awareness campaign service.

[*] Budget: Looking for Proposals

[*] Scope of Service:

(1) Vendor needs to provide website development and public health promotion and awareness campaign service and must be compatible with social media.
- Project 1: Development and implementation of a new County Health Department website.
- Project 2: Development and implementation of a Public Health Promotion and Awareness Campaign.
o Programs and Services offered at County Regional Health Department
o Community Resources
o Ways to contact the Health Department
o Continuously be up to date – websites are continuously evolving.
o Be easy to read on mobile devices, iPads/handheld devices, and monitors.
o Be able to spread information fast and efficiently.
o Be quick, accessible, and easy to navigate.
o Clearly state who we are, what we are, what we do, and what our mission, vision, and values are.
o Increase community awareness.
o Be user-friendly.
o Increase patient encounters.
o Help to improve Public Health Education.
o Be in compliance with agency requirements.
o First-party monitoring and observability
o Push to deploy.
o Automatic previews.
o Collaborative Experience Reliability (99.99% guaranteed uptime).
o Best-in-class performance.
o Longevity.
- Webpage runs smoothly and looks clean.
- Information on the website is easily readable and can be found easily.
- Collaborative Content Creation - The website will be developed through the cooperation of the County Health Department and the vendor and facilitated under the supervision of a dedicated project management professional in the direct employ of the vendor.
- Skilled Team – Vendor will supply a team of user experience, design and development professionals to supplement the development process led by the project manager.
- Hosting: set up agency Hosting Accounts, and Server Configuration.
- Testing: unit tests, integration testing, user testing, agency compliance.
- Site should be presented before going live for revisions.
- Easy integration with the backend.
- Have key employees trained on the new website.
- Employee portal on the website but hidden from the public eye.
- Have social media “recent posts” visible.
- Have other social media linked at the bottom.
- Logo on the bottom.
- A calendar with “Save the Dates” visible.
- Tabs on the main page that can lead to different programs and services, community resources, about the Health Department, forms, contact information, and a search bar to search for specific things on the website.
1. IT/Backend:
o Website should be fast and easy to build new content.
o Needs to be the same theme throughout the website.
o Be able to expand user bases rapidly if there is a pandemic or emergency.
o Would need more backend bandwidth to handle increased traffic in case of an emergency.
o Website building platform should be able to produce good analytics on the fly and load faster than the current website.
2. Public Health Promotion and Awareness Campaign
The campaign will target individuals living in County, regardless of age, gender, or ethnicity. The campaign will focus on the following key health topics:
o Services offered at Sullivan County Regional Health Department
o Types or programs offered.
o Targeted population demographics
1. The campaign will be launched across the following media channels:
o Local TV channels; agency and other outlets
o Local radio stations
o Print media “Times News and Bristol Herald Courier
o Social media platforms such Facebook, Instagram, Twitter, and YouTube.
o A comprehensive media plan outlining the advertising strategy across all media channels.
o Creative concepts and designs for advertising campaigns across all media channels.
o Media buying and placement across all media channels.
o Performance tracking and reporting for advertising campaigns across all media channels
o Month 1: Media planning and creative concept development.
o Month 2: Media buying and placement, and advertising campaign launch.
o Month 3: Performance tracking and reporting.
(2) All questions must be submitted no later than September 12, 2023.

[*] Eligibility:

- Onshore (USA Only)

[*] Work Performance:

- Performance of the work will be Onsite and Offsite.

Expiry Date : Tuesday, 19 September, 2023

Question Answer Deadline : Tuesday, 12 September, 2023

Category : Web Design and Development, Marketing and Branding, Social Media, Internet Marketing and SEO

Country : USA

State : Tennessee

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