Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID: WD-12612

Government Authority located in California; USA based organization looking for expert vendor for website redesign service using CMS.

[*] Budget: Looking for Proposals

[*] Scope of Service:

(1) Vendor needs to provide website redesign service using content management system and must be compatible with mobile devices and social media to redesign our forward-facing web presence, to create an efficient and effective communications tool for generating interest, recruiting, and retaining students focused on converting interest into lead generations and applications.
- To create a separate and optimized web space for administrative functions of the university, including employees, contractor, and vendor information, resources, and customer service interactions. Third, we seek consultation, recommendation, and implementation of a low-maintenance, decentralized, and novice user-manageable, optimized web strategy to meet alumni, donors, news and media, and our five academic colleges' unique needs.
- The firm will implement the refreshed brand identity and guidelines created by our brand and marking partner, Red Cactus, and will integrate the website with other university communications and technology, including our customer resource management system, enrollment management tools, and other platforms.                                  
- The site should meet or exceed all accessibility requirements and have a rich experience in both desktop and mobile users’ experiences
- Phase 1: Agency main home page, csumb.edu, and its core sub-domains, including and about.
- Phase 2: The planning and implementation of a strategy for a site that addresses the administrative functions of the university, including employees, contractor, and vendor information, resources, and customer service interactions.
- Phase 3: will include the recommendation and implementation of a low-maintenance, decentralized, and novice-user manageable, optimized web strategy to meet the unique needs and our five academic colleges.
- Phase 4: includes other templates and sites as needed and be contracted for separately in the future. The University reserves the option to proceed to work with the Agency for this additional phase.
- As one of the State’s most unique, well-located universities, agency seeks to develop a beautiful, well-designed website that will:
● Further enhance the caliber of our student applicant pool
● Attract new talent to agency faculty and staff
● Engage alumni, donors, and corporate partners
● Reflect agency regional reputation as one of the nation’s most inclusive universities and one of state best values for a college education. Provide user-friendly access to important information for primary web audiences while serving the needs of our other key audiences
● Effectively communicate agency brand
● Build and foster deeper relationships with agency key audiences by providing
● compelling brand storytelling
● Be built on a responsive design framework so it remains viewable and effective on any number of platforms, including mobile, tablet, and desktop.
● Provide the high-quality experience users expect from a mature and engaging higher education institution that is an emerging leader.
● Communicate the unique benefits of attending agency through concise and compelling copy
● and stunning imagery with high-end photographic journalism the emotes powerful stories
● Intuitive site architecture
● Engaging visuals aligned with our brand
● Optimize for best technical SEO practices
● Ability to track leads through forms, and more advanced methods
● Ability to search through content by major, college, etc.
● Responsive, evergreen design with an impressive user experience optimized for every
● device and device orientation—including desktop; mobile, and tablet (portrait and
● landscape); and retina and non-retina
● A template that can be rolled out across campus
● Integration of a news section, allowing up-to-date content which will improve SEO
● Designs that meet agency requirements per agency policies
● Integration with social media
● Cookies, tracking, localization (geo-targeting),
● Positive feedback from focus groups and data collected through periodic surveys from each of our key audiences
● Increased traffic, improved engagement, and stronger overall metrics as tracked through Google Analytics
● Increased search visibility for strategic keywords and phrases (i.e., best college for marine science)
● Achievement of site-specific goals (e.g., Admissions and Giving websites)
- Research and discovery
- Strategy and information design
- Production
- Back-end development and customization of CMS tool
- Build out specified functionality within CMS
- Content reauthoring and reorganization where migration is not feasible and site productio

[*] Eligibility:

- Onshore (USA Only)

[*] Work Performance:

- Performance of the work will be Onsite and Offsite.

Expiry Date : Tuesday, 12 September, 2023

Question Answer Deadline : Thursday, 31 August, 2023

Category : Web Design and Development

Country : USA

State : California

RFP Expired

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