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WD-11005 - USA (Texas) - Website Design and Development Services Using CMS - Deadline July 15,2022

Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID: WD-11005

Government Authority located in Texas; USA based organization looking for expert vendor for website design and development services using CMS.

[A] Budget: Looking for Proposal

[B] Scope of Service:

(1) Vendor needs to provide website design and development services using content management system, must be compatible with mobile device, Google Maps, Google Analytics
- Website should be a marketing and communication engine
- Positions city visually in the exceedingly competitive online bid for travel consumers
- Influences target markets and audiences to select Seguin for their next vacation, day trip, getaway, or meeting
- Promotes city by providing immersive content and page structures that keep audiences engaged
- Delivers measurable results in terms of site metrics as well as converted visits to the destination
- Creative, innovative and fresh. Seeks ways to involve emerging technologies and flexible enough to evolve to be compatible with new technological innovations
- Showcases unique attributes of city and is easy to navigate through a content-rich environment
- Interactive and engages the user on a personal level
- Designs, content, coding, hosting, and the CMS being implemented
- Open-source Content Management System; something that is both intuitive and user-friendly
- Admin functionality to control rights and roles of Visit Seguin staff, copywriters, and other website staff
- Ability to manage and maintain the majority of the new site design, content, and page structures
- Content editing capabilities
- Content publishing that allows versioning, save or preview, set expiration dates, and a modular approach to creating or editing page content
- Ability to customize vanity URLs for all pages
- Directory capabilities to house the local listing, venue, and event data
- Ability to create forms on the fly for contacting Visit Seguin, surveys, and giveaways
- The CMS should allow for easy page creation after the site goes live
- Analytics and tracking codes should be easy to add within the header of any page
- CMS should allow for easy management of all search engine optimization efforts; including the ability to add or edit meta information, customize Open Graph information, control no-follows and canonical URLs, and easy access to schema markup
- Live editing capabilities
- content and data should be migrated over to the new Content Management System from the existing website by the selected vendor. The selected vendor will be given access to the City’s full photo/video library, branding guidelines, logos, and information from the old website.
- Google Analytics will need to be set up on the new site. In the past site has shared analytics with the full city website, so no historical data can be saved.
- Hero Slideshows: That can include both photography and video, calls-to-action, and that can be placed on any page of the website at will
- Advanced Search: Site should include an advanced search option that allows visitors to discover all content and data living on the website. This search should be visually laid out and include filtering options. Please describe your advanced search capabilities
- Capabilities for local listings (i.e. local restaurants, accommodations, things to do, etc.) and a venue directory on the new website
- Website should feature a robust local events calendar with filtering options and data being managed through the CMS; because events are a heavily viewed component of the website, they should be called out very clearly throughout the website.
- Blog: The website should also feature a robust blogging feature that allows the agency team to create, edit, and schedule blog content to be delivered to visitors through the website. All content will be managed through the CMS
- CMS should have a function that allows all content within CMS to be tagged or categorized, thus allowing staff to create dynamic and related content, increasing the user experience. This includes, but is not limited to events, blogs, articles, and other native content.
- Social Sharing – The site should allow for individual pieces of content (such as events, blog articles and listings) to be shared straight from the website to social platforms, including, but not limited to, Facebook, Twitter, Instagram and YouTube
- website should include responsive geo triggers and interactive maps per listing and utilize Google Maps. The site design should allow for expanding the mapping function. These maps can then direct traffic to the widget for trip planning.
- responsible for setting up forms for proper data collection for things like visitor guide requests, newsletter sign-ups, and contacting staff
(2) All question must be submitted no later than June 24, 2022.

[C] Eligibility:

- Onshore (USA Organization Only);

[D] Work Performance:

Performance of the work will be Offsite. Vendor needs to carry work in their office location.

Expiry Date : Friday, 15 July, 2022

Question Answer Deadline : Friday, 24 June, 2022

Category : Web Design and Development, Social Media, Internet Marketing and SEO

Country : USA

State : Texas

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