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WD-10982 - USA (Texas) - Website Redesign, Digital Marketing Consultation and Creative Development Services Using CMS - Deadline July 7,2022

Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID: WD-10982

Government authority located in Texas; USA based organization looking for expert vendor for website redesign, digital marketing consultation and creative development services using CMS.

[A] Budget: Looking for Proposal

[B] Scope of Service:

(1) Vendor needs to provide website redesign, digital marketing consultation and creative development services using content management system.
- Administration of a quantitative website survey with target segments to include prospective students; current students; alumni; donors; faculty; staff; employers; parents; guidance counselors.
- Audit of competing universities’ websites.
- Summary report from qualitative and quantitative research, competitive and content audit, and internal situational review.
- Site strategy report based on discovery findings to include recommendation on content management system.
- Content strategy report to include content approach to align with university priorities and brand identity and development of personas for site.
- A comprehensive digital marketing plan, including CRM integration, coordinating PPC, SEO, SEM, online display advertising and social engagement strategies with defined segments, personas and conversions.
- Portal and intranet strategy report with recommendations on creating an intranet or portal environments for students, faculty and staff.
- Copywriting for 300 high-profile, marketing-critical pages including homepage, admissions and recruitment, program pages, divisional and college landing pages, donor and alumni landing pages, research, and others identified through discovery process.
- Search engine optimization strategy analysis and content development guide, including the identification of KPIs or desired outcomes for high-level pages.
- Social media integration and banner designs should include Facebook, Instagram, Twitter, YouTube, and LinkedIn.
(2) All questions must be submitted no later than June 16, 2022.

[C] Eligibility:

- Onshore (US Organization Only);

[D] Work Performance:

Performance of the work will be Offsite.

Expiry Date : Thursday, 7 July, 2022

Question Answer Deadline : Thursday, 16 June, 2022

Category : Web Design and Development, Graphics and Animation, Marketing and Branding, Social Media, Internet Marketing and SEO

Country : USA

State : Texas

Cost to Download This RFP Document : $ 5

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