WD-10086 - USA (Texas) - Website and Social Media Marketing Services Using CMS - Deadline November 4,2021

Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID: WD-10086

Government authority located in Texas; USA, based organization looking for expert vendor for website and social media marketing services using CMS.

[A] Budget: Looking for Proposal

[B] Scope of Service:

(1) Vendor needs to provide website and social media marketing services using content management system for the development and implementation of destination marketing strategies and to promote and increase tourism.
- Strategic research and plan development
- Coordinated advertising campaigns (print, broadcast, digital, online, email, etc.) to include written plan, including objectives, audience description, strategies, tactics and budgets
- Creative strategy and design (collaterals, reports, advertising and visual display, broadcast or social media materials).
- Concept development, including quality graphic design
- Develop original copy (text), copywriting and editing. This may also include Spanish marketing collateral.
- Media planning & buying: media negotiations, client meetings, phone calls and correspondence related to specific media plans/buys
- Develop and pitch storylines and press releases, fact sheets and industry highlights to the media; coordinate media interviews & press conferences
- Develop and maintain targeted media lists (local, trade, national and international).
- Maintain the website for Tourism to include enhancements and modifications
- Support internal staff in use of web-based content management system (CMS) to update content using tools and templates
- Provide site log reports to help measure and understand visitor behavior to improve web site performance and availability including, but not limited to Web traffic analysis, Path analysis, Visitor trends and Page views.
- Develop a concrete social media strategy using tools like: Facebook, Twitter and Instagram
- Build messaging that can be used in various channels including earned media, social media and paid traditional media to geo-target key audiences through timely/relevant channels to increase awareness and drive traffic to the website.
(2) All questions must be submitted in writing no later than October 29, 2021.

[C] Eligibility:

- Onshore (USA Organization Only);

[D] Work Performance:

Performance of the work will be Offsite. Vendor needs to carry work in their office location.

Expiry Date : Thursday, 4 November, 2021

Question Answer Deadline : Friday, 29 October, 2021

Category : Web Design and Development, Marketing and Branding, Social Media, Internet Marketing and SEO

Country : USA

State : Texas

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