WD-9551 - USA (South Carolina) - Website Hosting, Maintenance and Digital Marketing Service Using WordPress CMS - Deadline June 17,2021

Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID: WD-9551

Government Authority located in South Carolina; USA based organization looking for expert vendor for website hosting, maintenance and digital marketing service using WordPress CMS.

[A] Budget: Looking for Proposals

[B] Scope of Service:

(1) Vendor needs to provide website hosting, maintenance and digital marketing service using WordPress content management system.
1. Website Hosting and Maintenance Service
- Ability to search the entire site via an integrated search function in a readily accessible box. A search engine that can be directed to index both internally and externally hosted website resources.
- Editable keyword-based URLS.
- Ease of sharing website content via social media and email.
- Downloadable handouts that are printer-friendly without the data files being too large to share easily.
- RSS consumption and display of external resources: A newsfeed with a rotating header to keep the site interesting, fresh, and contemporary.
- A Career Opportunities page that will include job postings and links to area employers.
- A Google map depicting where employers are located who have hired graduates of a program at the agency.
- The means of enabling a two-way exchange of information, e.g. an opportunity for feedback from web site visitors regarding new program ideas, on existing programs (course offerings, schedule, faculty, etc.), and on our website itself and our other communication platforms.
- A “resource center” that will provide a place for a password-protected forum for registered users - so that questions can be posted by students and other visitors to each other about topics such as study guides, jobs, employers, etc. It will be monitored by agency staff for inaccuracies or unacceptable behavior.
- A password protected login with an opt-in for agency’s access to and mining of data about website visitors, the zip code of their residence, the industry in which they work, etc.
- Use of multimedia to enhance the visual interest of the website.
- Ability to create and utilize pop-up windows, as needed.
- An interesting “About Us” section with photos and brief, friendly bios of staff.
- A mechanism for posting, tabulating and analyzing brief online surveys to collect information about program study interests, feedback on the site, etc. Use of standard contact forms but with the ability to easily add custom forms to site pages.
- A site map whose navigation is logical and easy to follow.
- Spell checker function in the content editor.
- Provide the ability to administer web content based on rules that control access and workflow (administrator, publisher, writer, reviewer, etc.).
- Monitor site-use statistics, with ease of accessing pre-formatted site audit reports (Google analytics or equivalent) and including customized queries.
2. Digital Marketing Service
a. Search Engine Optimization (SEO)
- Articulate a written strategy for increasing the volume of visitors to the new website, e.g. by obtaining a high-ranking placement in the first results page off all major search engines. This includes use of meta-data and tags, page titles, coded keywords, and descriptions.
b. Paid Search Engine Advertising
- Make recommendations for the means of enhancing the visibility of the website, such as by purchasing pay per click advertising such as Google AdWords.
c. Integration with social media
- Offer guidelines and outline a recommended plan to drive traffic through digital marketing to the website.
d. Metrics
- Based on best practices, make recommendations for conversion goals for every major landing page, defining metrics for success and the means of capturing the statistics needed to help easily track progress (or identify what needs improvement).
(2) Contract term will be one year.

[C] Eligibility:

- Onshore (USA Organization Only);

[D] Work Performance:

Performance of the work will be Offsite. Vendor needs to carry work in their office location.

Expiry Date : Thursday, 17 June, 2021

Category : Web Design and Development, Social Media, Internet Marketing and SEO

Country : USA

State : South Carolina

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