WD-9547 - USA (Nevada) - Web, Digital Development and E-Marketing, Customer Relationship Management Services - Deadline June 11,2021

Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID: WD-9547

Government Authority located in Nevada; USA based organization looking for expert vendor for web, digital development and e-marketing, customer relationship management services.

[A] Budget: Looking for Proposals

[B] Scope of Service:

(1) Vendor needs to provide web, digital development and e-marketing, customer relationship management services
- Web/Digital Development:
- Developing and enhancing the website and digital presence is critical to successfully marketing City as a travel and convention destination.
- Development of the website must include SEO optimization and keyword optimization to ensure digital marketing efforts match website content.
- The contracted vendor will assist marketing staff to ensure the site is fully functional and easily navigable.
- The contracted vendor will be responsible for providing guidance, direction, and design, in cooperation with the marketing team.
- The contracted vendor will be responsible for the development and maintenance of website properties, and mobile applications, if necessary, in support of the organization’s mission.
- The contracted vendor must have demonstrated expertise in current web technology and development, cross-platform mobile application design, and the ability to work within opensource development platforms (WordPress, Drupal, Joomla, etc.), and custom-developed content management system,
- Contracted vendor must be familiar with the use of third (3rd) party tags/pixels with respect to digital placed media.
- Vendor must have a dedicated UX developer on staff, which will guide the online user experience and keep apprised of industry trends,
- Contracted vendor will integrate Google Analytics within the website as well as set-up the site’s Google Analytics page so staff can easily log in and monitor website traffic statistics
- E-Marketing/Customer Relationship Management (CRM):
- ensure the ongoing communications through its consumer database are brand-centric, customized and as effective as possible. The vendor selected through this process will assess the existing email platform and messaging strategy, and provide a technical solution to produce and send emails more closely targeted to consumer interests. Proposing vendor should discuss the targeting capabilities of any best practices platforms recommended,
- Create a framework for greater customization within remarketing and digital advertising, as well as email communication efforts,
- Account Management & Reporting:
- Maintain internal procedures ensuring budget control, prompt billing and quality control, including but not limited to auditing invoices for space, time, preparation and services.
- Prepare cost schedules and project sheets for web/digital development and e-marketing/CRM expenditures and other related costs and secure the approval,
- Any and all web/digital development and e-marketing/CRM development including the custom code for proprietary websites, passwords, logins, etc. prepared for will become the property of the Authority and will be provided in whole or in part either immediately upon concept approval and/or upon completion of the project for future usage
- Activities and Deliverables:
- Review of current website and recommendations for improvement (incorporating web usability and other applicable research conducted by an outside firm). Recommendations must be
accomplishable within the specified budget and outlined in the annual marketing plan.
- Provide ongoing updates regarding the best practices of other tourism marketing organizations, consumer brands, convention centers and award-winning development programs for the web
and mobile applications.
- Develop strategic recommendations on best-of-breed architecture for each website.
- Coordinate with advertising, media buying and external communications teams to ensure successful integration,
- Create and develop tactical digital components supporting an integrated strategy.
- Provide a monthly web analytics report (components to be determined at a later date).
- Work as part of the overall strategic planning team to ensure all interactive solutions are mapped and cohesive with all marketing efforts.
- Assist with developing and creating executable strategies for search engine marketing Programming.
(2) All the questions must be submitted no later than June 2, 2021.

[C] Eligibility:

- Onshore (USA Organization Only);

[D] Work Performance:

Performance of the work will be Offsite. Vendor needs to carry work in their office location.

Expiry Date : Friday, 11 June, 2021

Question Answer Deadline : Wednesday, 2 June, 2021

Category : Web Design and Development, Marketing and Branding, Social Media, Internet Marketing and SEO

Country : USA

State : Nevada

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