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WD-9499 - Canada (Nova Scotia) - Municipal Website Re-Design Services - Deadline June 2,2021

Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID: WD-9499

Government Authority located in Nova Scotia; Canada based organization looking for expert vendor for municipal website re-design services.

[A] Budget: Looking for Proposals

[B] Scope of Service:

Vendor needs to provide web design professionals to lead the development of a website re-design. The Town of Pictou is allowing proponents to have considerable degree of latitude to propose creative and innovative approaches with respect to the project.
- The current objectives for the Town website include:
1. Position the Town of Pictou as a community to live, work and play while creating brand awareness.
2. Provide information to residents about: Town services such as water, sewer, capital projects, taxes, policies, by-laws and other items of interest for residents.
3. Engage citizens in local government.
4. Attract new residents and encourage investment in the Town of Pictou.
5. Promote local businesses to support and drive economic growth.
6. Promote visitor experiences related to tourism attractions, festivals and events.
7. Raise the profile of the Town and generate media attention.
8. Encourage and help recruit volunteers (for Town and Community activities).
9. Encourage active living and promote recreation programs and facilities.
10. Publicize community groups and services.
- Execution of this contract will involve a needs assessment, graphic design, background restructuring, database development, existing content clean up, transfer and content updates, development of key words and meta-tag descriptions, programming, domain management, installation of several program components, and training.
- The current website content is managed by administrative staff. Significant changes to the format and design is contracted to an outside service provider. The main focus of the website is to showcase the Town of Pictou, raise the profile of the community, promote local business, and to act as a resource for residents to access information on their community (Council, Taxes, By-Laws, Policies, Council Minutes/Agendas, Permitting and Planning). In addition, it provides information on sports and recreation, local history, business, community group and accommodation listings, tourism related information, local events and programs. - Currently, the focus of work has been improving navigation, updating content and adding new features (Facebook, interactive tools/addons). While a significant amount of content is now available online, the organization, and efficiency of the website has diminished as the volume of information as increased. Also, new features are required, which exceed capacity of the current content management system and the resources of the department to design and manage.
• Accessibility updates – update site design and template to meet Web Content Accessibility
Guidelines
• Improved aesthetic of templates for the front page and all inside pages - clean, contemporary.
Reduce visual clutter on current homepage. Maximum character width of 75 characters on
inside template pages
• Social integration – integrated with our Facebook page and Instagram
• User-friendly, easy to navigate and interconnected with links – included in this consideration is
mobile-friendly
- The Contractor will be responsible for:
a) Consulting closely with the Town Staff designated as the Project Manager to develop and
enhance the website to achieve the above stated goals and objectives.
b) Creating storyboards and content plan in consultation with client.
c) Creating original website graphics and page layouts for a new look consistent with Town of
Pictou brand.
d) Restructuring background and re-organizing content including all files, folders, and images.
e) Creating database to collect and store visitor statistics and emails for use in e-marketing
campaigns.
f) Coding/ transferring all required content (images, text, etc.) determined through consultation
with Project Manager to create website.
g) Developing and implementing page titles with relevant key words and meta-tag descriptions to
ensure maximum marketing effectiveness of website.
h) Programming new interactive, multi-media features as determined by Project Manager.
i) Coordinating domain management.
j) Installing program components such as content management and tracking systems.
k) Training Administrative staff to perform content management utilizing new system

[C] Eligibility:

- Onshore (Canada Organization Only);

[D] Work Performance:

Performance of the work will be Offsite. Vendor needs to carry work in their office location.

Expiry Date : Wednesday, 2 June, 2021

Category : Web Design and Development

Country : Canada

State : Nova Scotia

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