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WD-9356 - USA (Ohio) - Website Redesign Support Service - Deadline April 16,2021

Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID: WD-9356

Government Authority located in Ohio; USA based organization looking for expert vendor for website redesign support service.

[A] Budget: Looking for Proposals

[B] Scope of Service:

(1) Vendor needs to provide web presence to build our national and international reputation and increase awareness and recruitment to university.
● Streamline the website to focus on external-facing (reputation building, revenue-generating, university priority) content and reduce the number of pages by 60%.
● Optimize key marketing pages for search engines to increase page rankings within search results.
● Create content that is consistent in style, voice, and tone with Miami’s brand refresh. The content also must appeal to a Gen-Z audience and their families (an updated style guide is currently in progress), which includes more video and imagery, shorter copy, and infographics.
● Writing/editing marketing content for web
● We will provide sample materials for the awardee(s) to learn more about Miami’s brand and writing style.
● Some pages will already exist in an older format and need to be edited to fit into the new style.
● Other pages will need to be created from scratch.
● Page migration into our CMS
● Cascade Server is our primary content management system and WordPress is used for the Program Finder.
● Knowledge of HTML and CSS is not required for this task but helps with content formatting, e.g., when troubleshooting why content doesn’t display as expected.
● Navigation organization/site architecture planning
● Create new photo/video - e.g., student/faculty/alumni testimonials, ambient videos for the large hero banners, learning and campus life experiences
● Design and development work to create new or modify existing content components as needed.
● Google Analytics helps to set up goal tracking and metrics.
● Run usability testing and/or focus groups with prospective students and parents on content and user flow.
(2) All the questions must be submitted no later than April 1, 2021

[C] Eligibility:

- Onshore (US Organization Only);

[D] Work Performance:

Performance of the work will be Offsite. Vendor needs to carry work in their office location.

Expiry Date : Friday, 16 April, 2021

Question Answer Deadline : Thursday, 1 April, 2021

Category : Web Design and Development

Country : USA

State : Ohio

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