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MRB-12166 - USA (Oregon) - Apprenticeship Outreach and Communications Strategy Development Services - Deadline May 31,2019

Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID: MRB-12166

Government Authority located in Oregon; USA based organization looking for expert vendor for apprenticeship outreach and communications strategy development services.

[A] Budget: Looking for Proposals

[B] Scope of Service:

Vendor needs to provide apprenticeship outreach and communications strategy development services.
- Website Infrastructure Design
• Create and deliver an extensible, scalable information architecture and navigation elements to help better organize current content, optimize current tasks, improve overall usability, and accommodate future growth, including either new content and sub-sites on oregonapprenticeship.org.
• Create and deliver a minimum of three (3) wireframe prototypes to evaluate and refine design concepts and site navigation. All wireframes should include complimentary wireframes optimized for use on mobile devices.
• Provide a minimum of three (3) rounds of revisions for each wireframe based on feedback.
• Deliver a minimum of two (2) creative test site examples based on the defined information architecture, objectives of the OA brand, and the needs of the end user. Provide a minimum of three (3) rounds of revisions to the concepts based on feedback.
• Conduct user testing of the selected design and navigation elements.
- Redesign Oregon Apprenticeship website
o Provide fully operational website, complete with information, forms, maps, links, operational interactive components, etc.
o Optimized and responsive on all mobile and desktop devices;
o Cross-browser compatibility (Chrome, Firefox, and Internet Explorer);
o Search engine optimization;
- Migrate of Oregon Apprenticeship website
a. Plan and prepare for content migration.
b. Migrate content from existing host and website platform (WordPress) to new host and website platform with user friendly back-end that will allow staff to manage and update the site.
- Launch the Site and Provide Quality Assurance
• Provide user training to appropriate agency staff on how to maintain and manage the website.
• Provide all final code, design files, artwork, visuals, and editorial content to agency.
• Support and training for analytics software.
- Create and Redesign Outreach Collateral
• Facilitate a meeting to gain complete understanding of agency and partner’s
outreach needs.
• Audit existing brand and outreach materials.
• Define user personas.
• Print mutually agreed upon outreach collateral.
• Design outreach materials, including but not limited to, flyers, posters, brochures, infographics, booklets, and web content for at a minimum, the following audiences:
 a. Job seekers and potential apprentices;
 b. Businesses; and
 c. Students and parents.
- Develop a Communications Plan for Apprenticeship
• Write a communications plan which includes target audience description, strategies, and tactics to further the goals of Apprenticeship.
• Facilitate meetings with agency and partner staff to identify information needed for communications plan.
• Provide recommendations for outreach to increase the visibility of registered apprenticeship as a workforce development solution and career pathway to students, job seekers, and businesses.
• Create messaging driven by outreach recommendations to drive interaction and build excitement through sharing relevant content to stakeholders.
• Design and implement communications efforts as needed or as budget allows.

[C] Eligibility:

- Onshore (USA Only);

[D] Work Performance:

Performance of the work will be Offsite. Vendor needs to carry work in their office location.

Expiry Date : Friday, 31 May, 2019

Category : Web Design and Development

Country : USA

State : Oregon

RFP Expired

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