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WD-7238 - USA (California) - Marketing, Fundraising, Public Relations and Website Development and Management Services - Deadline April 25,2019

Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID: WD-7238

Government Authority located in California; USA based organization looking for expert vendor for marketing, fundraising, public relations and website development and management services.

[A] Budget: Looking for Proposals

[B] Scope of Service:

(1) Vendor needs to provide marketing, fundraising, public relations and website development and management services to develop, present, coordinate, and implement a comprehensive marketing program using research, data tabulation, analysis, timelines with milestones, reports, and metrics that measure increases in various types of donations, fundraising activities, volunteers, foster families, and adoptions, create and implement an annual media schedule to advertise and market agency, its events, and services and develop, implement, and manage a new agency website within the first year of the contract, which encompasses the marketing goals and room for digital media content expansion.
- Strategic fundraising to develop outreach techniques to connect with and encourage prospective major and loyal donors to engage in additional fundraising activities, coordinate and execute campaigns, including, but not limited to, mail, social media and digital-based services to achieve agency specific financial goals of increasing donations and fundraising participation
- Recruitment strategies should work in parallel with the other components of the proposal with the expected results being an increase in shelter volunteers, foster family participation, and animal adoptions, develop, design, and execute recruitment campaigns and events that incorporate the agency brand and programs, design and execute direct mail and digital campaigns, build a proprietary database, design, present, and execute recruitment acquisition programs, incorporate and execute a volunteer acknowledgement and appreciation program and set recruitment goals and achievement paths with monthly, quarterly, and annual progress reports
- Website development, implementation, and management will design, develop, implement, and manage a new website incorporating marketing research and re-branding techniques, new website should incorporate elements from the current website, but be presented in a new and innovative user-friendly interface
- Fundraising and marketing efforts on digital platforms to increase engagement with donors and achieve financial goals, agency with integrated web, email, and social media planning, design, development, and monitoring, including, but not limited to utilizing the department's current mechanisms for online payments and other licensed software to develop a website to be completed within the first year of the contract, digital analytics, analysis and recommendations, social media integration and implementation, email campaign creation, testing and tracking and email list building, acquisition, and management.
(2) A mandatory pre-proposal conference will be held on April 2, 2019.
(3) All questions must be submitted no later than April 12, 2019.
(4) The term of the contract shall be three years.

[C] Eligibility:

Onshore (USA Only)

[D] Work Performance:

Performance of the work will be Onsite.

Expiry Date : Thursday, 25 April, 2019

Pre-proposal Conference Date : Tuesday, 2 April, 2019

Question Answer Deadline : Friday, 12 April, 2019

Category : Web Design and Development, HR Services, Marketing and Branding, Social Media, Internet Marketing and SEO

Country : USA

State : California

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