WD-8618 - USA (Michigan) - Website and Brand Development Services - Deadline July 31,2020

Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID: WD-8618

Government Authority located in Michigan; USA based organization looking for expert vendor for website and brand development services.

[A] Budget: Looking For Proposal

[B] Scope of Service:

Vendor needs to provide website and brand development services
- Develop a brand that reflects that identity and history of the community,
- Improve communication between the DDA with the constituents they serve,
- Promote community and economic development,
- Support special events within the community,
- Enhance the community image and identity,
- Outreach Initiative:
- to establish a firm foundation for the project, through dovetailing outreach initiatives that seek to understand how members believe they should be branded, and what functionality they believe the website should have,
- Brandmark and Visual Language Development:
- Developing a brandmark that is reflective of the community, its values, and its history is a critical step in supporting sustainable development in agency,
- Recognizing that, and the importance that we place upon the development of constituents as stakeholders through participation in development activities,
- A Logo: The new agency logo should be reflective of the community,
- Colorways: The brand should include colorways that can be used in agency marketing materials, on the website, and on agency social media materials,
- Themes and Motifs: A set of consistent symbols, formats, and styles that will help to create clear visual through lines that tie together all agency platforms, marketing materials, and communications,
- Initial Website Presence Development:
- Easy to expand: Since the website will continue to evolve over several years, it is important that the site be designed with flexibility for future growth, require a change in server speed/bandwidth/storage, web page reorganization, page template redesigns, cascading style sheets, and the ability to add features in a way that is organic, in order to meet growing constituent demand,
- Easy to maintain: All content pages, including features of the website that requires frequent updating (agendas, minutes and event calendars), must be designed so that non-technical Staff will be able to update information on the site as needed. Templates (or administration screens in a dynamic interface) for each section should be created to ensure consistency as new pages are added,
- Easy to use: It is important that the site be designed so that residents and visitors, regardless of computer expertise and equipment, are able to easily navigate through this website, Vendor must provide any design usability, information architecture and template documentation,
- Easy to find: The website must have a strong presence on the Internet. Service should therefore include metatag development. Non-residents searching for information about the agency must be able to find the website with major search engines.

[C] Eligibility:

Onshore (USA Organization Only);

[D] Work Performance:

Performance of the work will be Offsite. Vendor needs to carry work in their office location.

Expiry Date : Friday, 31 July, 2020

Category : Web Design and Development

Country : USA

State : Michigan

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