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WD-8212 - Canada (Nova Scotia) - Tourism Brand, Marketing Strategy and Website Services - Deadline March 18,2020

Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID: WD-8212

Government authority located in Nova Scotia; Canada based organization looking for expert vendor for tourism brand, marketing strategy and website services.

[A] Budget: Looking for Proposal

[B] Scope of Service:

(1) Vendor needs to provide development of a tourism brand strategy and visual identity, creation of a tactical‐level tourism marketing strategy, and the design and development of a tourism‐specific website.
- The Strategy outlines the following five objectives:  
1. Collaborative tourism leadership structure
2. Branding and marketing  
3. Sustainable tourism asset development  
4. Communication, engagement, and outreach  
5. Extend shoulder season and develop winter  
- Tactical‐Level Marketing Strategy: - The marketing strategy will determine specific tourism products and experiences to be included in marketing efforts as well as the criteria used to make those decisions. The specific products and experiences to be marketed need to strike an appropriate balance between the target audience desires and the community interests
- The marketing strategy is expected to focus on achieving the following three priorities:  
1. Reach the Cumberland region identified target audiences during their travel planning process;
2. Help the target audiences plan their trip; and  
3. Define the visitor’s path‐to‐purchase.
- Tourism‐Specific Website Design and Development: - Our desire is to be as non‐prescriptive as possible regarding how the successful Proponent will develop a marketing strategy for the region. However, the Municipalities anticipate a website will be required to augment the marketing strategy and we are therefore requesting upfront that a website will form part of the required work for this project. We expect the successful Proponent to use an innovative approach to industry best practices to design and develop a tourism‐specific website for the Cumberland region. The website should reflect the new brand and visual identity for the region and should be designed to enhance and strengthen the tactical‐level marketing strategy.   
(2) All question must be submitted no later than March 11, 2020.

[C] Eligibility:

- Onshore (Canada Only);

[D] Work Performance:

Performance of the work will be Offsite. Vendor needs to carry work in their office location.

Expiry Date : Wednesday, 18 March, 2020

Question Answer Deadline : Wednesday, 11 March, 2020

Category : Web Design and Development

Country : Canada

State : Nova Scotia

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