WD-7997 - USA (North Carolina) - Website Redesign and Relaunch Service - Deadline December 4,2019

Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID: WD-7997

Government authority located in North Carolina; USA based organization looking for expert vendor for website redesign and relaunch service.

[A] Budget: Looking for Proposals

[B] Scope of Service:

(1) Vendor needs to provide branding website redesign and relaunch service to provide an end-to-end solution to redesign the existing RDU.com website, along with incorporating various micro-sites that fall under the RDU brand.
- The re-development and redesign of RDU.com will include the incorporation of
vision2040.rdu.com and rduaircraftnoise.com into RDU.com. Additionally, ParkRDU.com
will receive minor updates to align with the refreshed RDU.com, however, this site is a white labeled third-party commerce site with limited design flexibility.
- Launch Plan Development, Launch Video, and Website Redesign. The Authority will develop a
comprehensive launch plan to internally and public ally introduce the brand, its pillars,
messaging and language architecture, and the full identity package, which will include any
new refreshed version of the RDU logo. Internally we plan to train and educate the Authority’s
employees on all aspects of the RDU Brand. Once introduced internally, the new brand will
be unveiled to the public.
- Content Migration and Copywriting: - The contractor shall migrate existing page content, ensuring all previously-created copy and verbiage aligns with the Authority’s new brand guidelines and voice. The contractor will be responsible for updating written content where necessary to align with brand guidelines in close collaboration with RDUAA marketing and communications staff and outside partners. - Pre-Design and Prototyping: - During the planning stages, flat design concepts and early prototypes, using tools such as Adobe XD, will be reviewed by the Authority and its partners. Pre-design layout options and examples must be submitted for review prior to actual site development. Prototypes should be interactive and accessible via internet links, and should include at least 5 example pages, including layout, graphics, text, links, logo, banners and a functional navigation menu displaying primary and sub-menu items. The prototypes should adhere to suggested color
schemes, typefaces, and imagery consistent with the redeveloped brand.
- Design Requirements: -
• Creatively apply RDUAA’s redeveloped brand identity
• Quick-loading, responsive and mobile-first functionality
• Compatible with all popular browsers
• Create a consistent and standardized format with visually-appealing, highly functional page
designs that allow for long-term flexibility
• Integrate and complement existing and future e-commerce opportunities
• Utilize rich media to promote brand and engage with users
• Accommodate public information and government-related needs, i.e. Public Information
• Structured for maintenance and updating by non-technical staff, to include a content management platform that allows authorized staff to perform routine updates such as posting agendas, project advisory’s, news releases, employment opportunities, RFPs, RFQs and weekly/monthly statistical data
• Provide flight tracking and mapping integration through current vendor Flight View (OAG)
• Effectively handle crisis communications needs, such as an emergency “Dark Page” and other requirements of this nature
• Responsive/interactive maps for nonstop destinations and terminal directories
• Incorporation of Google Analytics and Google Tag Manager
(2) All question must be submitted no later than November 18, 2019.
(3) Contract period will be for one year.

[C] Eligibility:

- Onshore (USA Only);

[D] Work Performance:

Performance of the work will be Offsite. Vendor needs to carry work in their office location.

Expiry Date : Wednesday, 4 December, 2019

Question Answer Deadline : Monday, 18 November, 2019

Category : Web Design and Development, Marketing and Branding

Country : USA

State : North Carolina

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